Second Harvest opens best-in-class facility in response to growing food insecurity and reveals new brand identity

TORONTO, March 30, 2022 (World NEWSWIRE) — As millions of Canadians proceed to experience developing food stuff insecurity and shortages, Second Harvest has answered the require by just lately increasing its distribution community and partnerships to communities throughout the state. This expansion led the business to construct a finest-in-class facility in Toronto with bigger storage capacity to mobilize foods redistribution throughout Canada quickly, and to create a new brand identity.

“We have taken an essential journey,” CEO Lori Nikkel says, “starting from our humble roots serving Toronto and increasing to become a countrywide organization supporting around 6400 charitable food stuff systems across the place. We have turn into an internationally acknowledged specialist in the subject of foodstuff rescue and redistribution, and we’re responding to the demands of Canadians. Our recently renovated, greatest-in-course facility and our new model identity will help us fulfill our eyesight of a Canada with No Squander and No Starvation.”

Within just the context of the nationwide application expansion and global recognition as a imagined leader in surplus meals redistribution, 2nd Harvest, in collaboration with Bob’s Your Uncle (BYU), created a new brand name identification to align more carefully with its mission and vision of “No Waste. No Hunger.” The 3 circles in the new brand mirror the values of modern pondering, transformative instruments, and passionate people today, while the brand name id makes use of a gradient palette of eco-friendly to characterize growth and sustainability. As Bob Froese, CEO of BYU, clarifies, “Creating a new visual identity and framework for 2nd Harvest was an enjoyable and fulfilling possibility for our agency. We are proud to be a long-time spouse and supporter of Next Harvest.”

The new facilities, systems and brand name identity goal to fulfill the eyesight of a safe and sustainable long run that inspires and draws in strategies, resources, and associates who can have a real impression on the atmosphere and people’s life.

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To discover out additional, be sure to pay a visit to www.secondharvest.ca.

Media package and brand name details are accessible at: https://www.secondharvest.ca/about-us/newsroom/media-kit

For additional details or to organize an job interview, be sure to make contact with:
Carey Suleiman, VP of Promoting-Communications
[email protected]
416-625-6773

About Next Harvest
Second Harvest is Canada’s most significant food stuff rescue organization and is an award-winning world-wide believed leader on surplus foodstuff redistribution. We get the job done with hundreds of foods firms from across the source chain working with logistics and engineering to decrease the amount of edible food stuff going to waste, diverting greenhouse gasses from contaminating the natural environment. Our inclusive design assures this healthy surplus food stuff is redirected to 1000’s of charities and non-gains across the country, offering thousands and thousands of Canadians suffering from food items insecurity accessibility to the nourishment they require. As a middle of excellence, Second Harvest presents education and education, and shares analysis on the environmental and social effects of food items waste and rescue.