June 2, 2023


Be Inspired By Food

Smoothie Operator: Independent Blender Bringing Healthy Food items To The Streets

NEW ORLEANS — Good meals and tunes are staples of New Orleans, Louisiana.

Sad to say, that foodstuff normally arrives in the sort of seafood, gumbo, jambalaya, king cake and beignets — merchandise that make your taste buds satisfied and your waistline extend.

Having said that, 5th Ward indigenous Domonique “Dinero” Meyers gives a tasty substitute to the city’s well-known, but in some cases greasy fare. His Ascent Blends manufacturer of organic and natural smoothies experienced a modest start on the sidewalks of New Orleans, just a blender and organic and natural fruits.

His attempts at healthful residing did not go unnoticed — he recently secured a distribution deal with Rouses Markets that will before long see his smoothies and ginger shots on its retail outlet cabinets. (Rouses commenced in Houma, Louisiana, extra than 40 yrs in the past and is just one of the most significant unbiased grocers in the U.S.)

Meyers — who prefers to go by Dinero — understands that overall health is wealth and hopes his Ascent Blends will create a more healthy city. He not long ago talked with Zenger Information about the achievement of his business, how the Rouses deal arrived to fruition and significantly additional.

Percy Crawford interviewed Domonique “Dinero” Meyers for Zenger Information.


Dinero doing just one of his routines. (Courtesy of Dinero Meyers)

Zenger: Notify us about the title of your business and the mission guiding it. 

Dinero: It is Ascent Blends everything is handcrafted, designed fresh daily. We’re your jump-start off to starting to be more healthy. We are group-pushed, and we treatment about your wellness.

Zenger: From what I recognize, you have been creating smoothies in the hood and that turned into something big. How did it get begun?


Percy Crawford interviewed Domonique “Dinero” Meyers for Zenger News. (Heidi Malone/Zenger

Dinero: Being conscious of my eating plan about the several years, I started out this company in July 2016. So, 5 yrs in the past, I was driving on a pink scooter in my community, the 5th Ward. And I see a creating that utilised to repair motorbikes and scooters for lease. I explained: “This could be a smoothie business proper listed here.”

I achieved out, talked to the owner and the numbers have been good. But I genuinely wasn’t prepared to get started a organization there. I experienced by no means even designed a smoothie to promote. The idea just type of sparked. I worked at a nonprofit, so I asked a number of folks there what I ought to do. They claimed: “Well, if you just can’t get the constructing, just get started out by placing up a stand at the barbershop in the neighborhood.” And that’s what I did.

They also told me to get good quality elements. I needed to make guaranteed my smoothies are wholesome. I wound up using non-dairy agave, which is much better than sugar.

I started promoting smoothies at the barbershop. They had been an instant strike. I was out there 24/7, all above the metropolis. I would have the overall sidewalk lined up with people seeking smoothies, which weren’t obtainable wherever else. We didn’t have any healthful options there — the 5th Ward is crammed with liquor outlets and fried meals.

I was performing out every single working day on the sidewalk, folks had been joining in with me, and I also began functioning and performing 5K runs. We are certainly about wellbeing education and learning and informing all of our clients, leaving them with literature and inspiration on transforming their life-style. It’s much a lot more than just a smoothie.

Zenger: Was it hard to get these balanced smoothies to take off in a town not acknowledged for obtaining healthy eating choices? 

Dinero: it was a little bit challenging, but it was not tricky. About three or 4 several years ago, things have been shifting in the city. You started observing some much healthier possibilities come all-around. I assume that I had a great deal to do with people today remaining ready to have access to that type of solution. It helps that my smoothies genuinely taste good. I’ve experienced people today hunting at my green smoothie like:“Man, that matter most likely tastes horrible.” Keep in intellect, I’m dealing with the hood, so it was straight like that. It was: “Ugh, I really do not want that environmentally friendly one, give me the pink a person.” But then they would style the eco-friendly a single and locate out it’s astounding.

I in fact shook the society from knowing that appears can be deceiving when it comes to matters like a healthful smoothie. You have to give things a attempt.

Dinero at perform on the streets of his hometown, New Orleans. (Courtesy of Dinero Meyers) 

Zenger: How did the offer with Rouses arrive about? 

Dinero: A person of my homies experienced a meeting with Rouses about figuring out how to do one thing collectively. He brought in a number of men and women who had organizations presently, from the farmers to people who cooked to goods. He claimed he desired to do a vendor market just about every week or a little something like that at Rouses. So, I took the assembly. I’m group-dependent, and there had been a lot of things at stake, as significantly as them righting their wrongs. So, if they have been keen to do the undoing, I’m with it.

That was my entire pitch in the meeting. This is not just about me. It is about producing possibilities for jobs. It was a final decision I had to make for myself and others. We are about four or five months in now, and each and every Saturday, we do the sector at Rouses on Tchoupitoulas. And extremely before long, they will have my fresh new-pressed juices and ginger pictures on the shelf in their CBD [Central Business District] locale.

(Edited by Matthew B. Corridor and Fern Siegel)

The article Smoothie Operator: Impartial Blender Bringing Healthy Foods To The Streets appeared 1st on Zenger Information.